(foto: uradna spletna stran kluba)
Bayern Munich will wear their new 2026-27 jersey during the Champions League semi-final against PSG, using one of football’s biggest matches to boost global shirt sales.
Bayern Munich have made a surprising commercial move ahead of their huge Champions League semi-final clash against PSG.
The German champions will unveil and wear their new jersey for the 2026-27 season during the second leg at the Allianz Arena, turning one of the biggest football nights of the year into a global marketing event.
The first match in Paris delivered a spectacular show. The clash at the Parc des Princes produced nine goals, attacking football and constant drama, with many fans describing it as one of the most entertaining matches in recent years.
Everything remains open before the return leg in Munich, which has created enormous demand for tickets. The stadium is sold out, while prices on the secondary market have exploded as supporters hope to witness a historic European night.
At the same time, Bayern are also focused on business opportunities.
The club decided that the players will wear next season’s jersey against PSG, giving the new design maximum global exposure in front of millions of viewers around the world.
The expectation inside the club is clear: strong television exposure during a blockbuster Champions League match should immediately increase shirt sales.
Bayern Munich are already among the strongest jersey sellers in world football.
According to 2025 sales figures, Real Madrid led global shirt sales with 3,133,000 jerseys sold, followed by Barcelona and PSG.
Bayern Munich ranked fourth worldwide with 2,377,000 jerseys sold, ahead of clubs such as Inter Miami, Manchester United and Chelsea.
Top jersey sales in 2025:
1. Real Madrid – 3,133,000
2. FC Barcelona – 2,940,000
3. PSG – 2,546,000
4. Bayern Munich – 2,377,000
5. Inter Miami – 2,166,000
6. Boca Juniors – 1,933,000
7. Manchester United – 1,855,000
8. Flamengo – 1,677,000
9. Chelsea – 1,400,000
10. Al-Nassr – 1,200,000