Cristiano Ronaldo (foto: Official TW/IG/FB account)
Cristiano Ronaldo has built a vast business empire spanning hotels, fashion, fitness, media, sport investments and luxury real estate, reinforcing his status as football’s first billionaire.
Cristiano Ronaldo has built one of the most diversified business portfolios in global sport. His investments stretch far beyond football and follow a clear structure.
Football ownership
Through CR7 Sports Investments, Ronaldo bought a 25 percent stake in UD Almeria. The Spanish club became part of his growing sports portfolio after its takeover by a Saudi investment group.
Hotels and hospitality
In partnership with the Pestana Group, Ronaldo launched CR7-branded hotels in Madeira, Lisbon, Madrid, New York, and Marrakech. The brand is now preparing to enter the UK market.
Fashion and personal brand
The CR7 label includes underwear, clothing, footwear, and fragrances. Launched in 2006, the brand remains central to his global image and commercial strength.
Health and fitness ventures
Ronaldo owns CR7 Crunch Fitness gyms in Portugal and Spain. He co-founded Insparya hair treatment clinics and invested in personalised supplement company Bioniq. He also backs wearable health brand Whoop.
His Erakulis app combines training, nutrition, and wellbeing under the message " Live Healthier, Live Longer."
Sports investments beyond football
He invested 4.5 million pounds in a Lisbon padel complex and became a shareholder in WOW FC, an MMA promotion. He also invested in the football video game UFL.
Media and film production
In 2025, Ronaldo launched UR Marv, a film studio with British producer Matthew Vaughn. He also invested in Portuguese media group Confina Media, later rebranded Expressao Livre.
Luxury and lifestyle investments
He acquired a 30 percent stake in Vista Alegre, a Portuguese porcelain and crystal brand. He also invested heavily in Chrono24, a global online watch marketplace.
Property and private retreats
Ronaldo owns properties in Madeira, Madrid, Marbella, and Manchester. He also bought luxury villas at Nujuma, a Ritz Carlton Reserve residence in the Red Sea, accessible only by boat or seaplane.
" From the moment we first visited, Georgina and I felt a connection with the island and its natural beauty," Ronaldo said.
" Now we have a home here, we can enjoy quality time with family in complete privacy."
Ronaldo structured his fortune across multiple industries. Each sector strengthens his global brand and secures long-term financial growth beyond his playing career.