(foto: uradna spletna stran kluba)
Juventus begins a major rebuild at the top, promoting Giorgio Chiellini to director of football strategy and targeting Hasan Salihamidžić as the club's potential new sporting director.
Juventus are preparing for a new era, launching a significant overhaul of their management team after another underwhelming season on the domestic and European front.
The club finished fourth in Serie A and failed to reach the Champions League round of 16, falling to PSV Eindhoven in the knockout qualifiers. With no league title since 2020, the Bianconeri have decided it is time for deep structural change at the top.
The most notable development is the appointment of Damien Comolli as the new CEO. The experienced French executive brings pedigree from spells at Liverpool, Tottenham, Saint-Étienne, and Toulouse. His arrival signals Juventus’ desire to modernize and reposition itself among Europe’s elite.
In tandem with Comolli, club legend Giorgio Chiellini has been promoted to director of football strategy. Having recently served as head of inter-institutional relations, the 39-year-old will now take on key organizational and personnel decisions as part of the club’s long-term vision.
Chiellini’s new role is expected to influence transfers, youth development, and structural planning. His deep ties to Juventus, both as a player and a leader, make him a strong cultural fit to help guide the club’s direction.
Meanwhile, the position of sporting director remains in flux. Current director Cristiano Giuntoli is reportedly on the verge of dismissal. In his place, the leading candidate is Hasan Salihamidžić, the former Bayern Munich sporting director and a former Juventus player from his active career.
Salihamidžić is well-regarded for building Bayern’s recent successful squads and would bring extensive international experience to the job. Talks are said to be ongoing, with Juventus keen to finalise the new hierarchy before the summer transfer window accelerates.
With Chiellini now stepping into a powerful behind-the-scenes role and Comolli setting the strategic direction, Juventus appear serious about a fresh start—beginning with the front office.