Manchester United (foto: Getty Images)
Manchester United have agreed a lucrative new partnership with Betway, securing a record-breaking sponsorship for their training kit despite tighter gambling advertising rules.
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Manchester United have completed a record-breaking commercial agreement after signing a new multi-year partnership with bookmaker Betway.
According to the Daily Mail, the deal will earn the Premier League club around £20 million per year, making it the most valuable training kit sponsorship agreement of its kind in football.
A major commercial victory
Unlike match shirts, which are subject to increasing restrictions on gambling sponsorship in English football, the agreement applies to Manchester United's training apparel.
The club did not have a training kit sponsor last season, but after months of negotiations it has now secured what is reported to be a landmark commercial contract.
The partnership allows United to generate significant new revenue while operating within the Premier League's rules regarding betting advertising.
Betway joins Old Trafford
Betway, a British bookmaker headquartered in Malta, will see its branding appear on Manchester United's training gear rather than on the front of the club's match shirts.
The arrangement reflects the growing importance of commercial partnerships beyond traditional shirt sponsorships, with clubs increasingly monetising training wear, travel clothing and other official apparel.
More resources for Amorim's squad
The agreement provides another financial boost for Manchester United as they continue investing heavily in the squad.
New signing Benjamin Šeško and his teammates will wear the newly sponsored training kit throughout the season, while the additional revenue strengthens the club's commercial position.
Even as regulations around gambling sponsorship continue to tighten, Manchester United have demonstrated that clubs are still finding new ways to maximise commercial income away from matchday jerseys.