Santiago Bernabeu Real Madrid (foto: Getty Images)
Real Madrid and Emirates have extended their long-term partnership until 2031, with the Spanish giants expected to earn nearly €100 million annually.
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Real Madrid has strengthened its position as a global commercial powerhouse after agreeing a new long-term sponsorship deal with Emirates.
The Spanish giants confirmed that the airline will remain the club's main shirt sponsor until 2031, extending one of the most recognizable partnerships in world football.
The agreement will push the relationship between the two organizations close to the 20-year mark.
Emirates stays with Real Madrid
Real Madrid announced the extension in an official statement, describing the agreement as another milestone in a partnership that began more than a decade ago.
" Real Madrid and Emirates have extended their partnership, so that the largest international airline in the world will remain the main sponsor of our club until 2031, consolidating a relationship that will last almost two decades."
The collaboration started in 2011, before Emirates became the club's principal shirt sponsor in 2013.
Since then, the famous " Fly Emirates" logo has become closely associated with one of football's most successful teams.
Close to €100 million per year
According to reports from Spain, the previous agreement generated between €70 million and €80 million annually.
The new contract is expected to increase that figure to almost €100 million per season.
If those figures are confirmed, Real Madrid will hold one of the most lucrative shirt sponsorship agreements in world football.
The deal further strengthens the club's already impressive financial position following the redevelopment of the Santiago Bernabeu and continued commercial growth worldwide.
More than a shirt sponsor
The partnership extends beyond the men's first team.
Emirates branding will continue to appear across multiple sections of the club, including the women's team, basketball team, and academy structure.
Both organizations view the agreement as a strategic long-term alliance rather than a traditional sponsorship arrangement.
Emirates highlights global reach
Boutros Boutros, Emirates' Executive Vice President for Corporate Communications, Marketing and Brand, praised the relationship between the two global brands.
" Emirates has a long tradition of supporting football. What we have built with Real Madrid is a great example of how we can bring unforgettable moments to fans and inspire new generations of players and supporters."
Perez celebrates another major success
Real Madrid president Florentino Pérez welcomed the renewal and highlighted the success both parties have enjoyed together.
" This agreement reflects the special relationship that we have built over the years. Together we have been part of one of the most successful periods of our club, and together we continue this journey."
During the Emirates era, Real Madrid has enjoyed unprecedented sporting and commercial success, winning multiple domestic and European trophies while expanding its global brand.
The latest agreement ensures that one of football's most recognizable partnerships will continue well into the next decade.